DIRECT MARKETING vs. CREATIVE MARKETING

 -Sachi Aggarwal

SimplyBizns Marketing

Direct marketing is a kind of publicizing effort that looks to accomplish a particular activity in a chose gathering of purchasers, (for example, a request, store or site visit, or a solicitation for data) accordingly a correspondence activity done by the advertiser. This correspondence can take a wide range of organizations, for example postal mail, selling, retail location, and so forth. One of the most interesting methods is direct email method.

I feel that an essential aspect of direct marketing is that the consumer response is measurable: for example, if you offer a discount for an online store, you should include some kind of cookie or pixel to let you know if the user has used the code. What is you opinion?

Direct marketing allows you to promote your product or service directly to your target audience and measure results quickly, but the benefits don’t stop there. Here are some of the advantages that digital marketing can bring to your brand:

High segmentation and targeting- I feel that of the great advantage of this type of marketing is that you can reach your specific audience segments with personalized messages.

Optimizing your marketing budget- Addressing online direct marketing to a specific audience allows you to set realistic goals and improve your sales on a tight budget.

Increase your sales with current and former clients- Digital direct marketing lets you communicate with your current customers to keep the relationship alive while continuing to bring value.

Upgrade your loyalty strategies- Direct contact with your customers allows you to customize your promotions, emails and offers to create an instant bond.

Create new business opportunities- Direct marketing allows you to adapt to market demands at all times and respond more effectively.

Tests and analyzes the results- Direct response campaigns allow you to directly measure your results.

Example of Direct Marketing

Canva- The beauty of Canva’s emails is in its simplicity. When they create a new design concept, they advertise it to all of their subscribers and send them an email so that they know and can start applying the new template in their presentations and infographics. At Cyberclick they are great lovers of this online marketing tool and believe that their emails are a great example of direct marketing.

 

Creative marketing is the process of selling things using creative talents in areas such as art, design, music, interior designer, and architecture. It evolved with industrialization as early as the 1820s as a way to wrap commoditized products in an inspiring experience. The following consist of creative marketing:

Branding- Branding is about wrapping products and services in an identity. This identity is often highly visual with other senses such as sound playing a role. As such, branding relies heavily on visual arts and other creative content such as music and copywriting.

Promotion- Advertisement and promotion rely on creative talents such as graphic designers, photographers, videographers, musicians, and copywriters to produce communications that gain attention and convey a message.

Products and Services- The design of products and services to have a look and feel that appeals to a target market. This can be an extensive process that includes things like physical products, user interfaces, and packaging. In some cases, the product itself is a completely creative item such as fine cuisine.

Customer Experience- It often includes creative elements such as the interior design of the product showroom. Firms may also invest in architecture such as a flagship location designed to represent a brand.

Visual Merchandising- The design of retail environments such as display windows is considered a creative field onto itself.

Examples of Creative Marketing

Nescafe- Creative marketing campaigns, particularly print, can be a great way to differentiate yourself from your competitors (and poke a little fun at them too). In a classic play on expensive high street coffee chains, Starbucks, Cafe Nero and Costa Coffee, Nescafe produced on online viral hit with this particular marketing campaign.

Kit Kat- The “Take a Break” Slogan has been synonymous with Kit Kat for decades. In a great creative marketing example of using an advertising aware public and strong brand heritage, Nestle has created a unique, but fun guerrilla marketing campaign.

Do these different types of marketing bring curiosity to you as well? Let us know in the comment section below. 

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Author: Sachi Aggarwal